Al Ghurair City plays host to city’s most popular DSF attractions

Al Ghurair City, the pioneer shopping centre in the Middle East, is the city’s gateway to Deira during the 16th Edition of the Dubai Shopping Festival, linking residents to signature attractions such as the Night Souq, Al Rigga Street, the Al Ghurair fun-fair and much more.

Joe Abi-Khalil, Marketing Manager, Al Ghurair City said, “As one of Deira’s most prominent landmarks, Al Ghurair City is your one-stop shop to all that Deira has to offer this DSF.”

“Al Ghurair City plays host to the vibrant Night Souq, which is being held on our premises and offers unbeatable deals. In addition, our range of alfresco dining options, provides views and access to all the DSF activities on our property overlooking the bustling Rigga Street, creating a unique outdoor entertainment experience that is not to be missed,” Abi-Khalil added.

The Night Souq, a highlight of the DSF calendar, is one of the city’s most popular events; the ‘souq’ atmosphere together with unbeatable offers keeps shoppers coming back for more. Across from the Night Souq, Al Rigga Street, comes alive during DSF, and characterizes the vibrant, festive spirit that is so closely associated with DSF.

To further enhance the festive atmosphere, Al Ghurair City is showcasing an international mix of music, dance and entertainment, as roaming groups bring European, Indian and African themes to the mall.

Shoppers will be treated to an exciting and colourful line-up of attractions which include: Manipuri dancers; a Kalbelia Group; European, and African dance groups; and stilt walking street theatre by Venetian-style China dolls, Spring Fairies and Swans.

As part of the season’s festivities, shoppers who spend a minimum of Dhs 200 at any of Al Ghurair City’s retail outlets are entitled to enter a raffle coupon that goes in a daily draw to win exciting prizes such as 3D LED screens, IPads, Blackberries, fashionable scarves, handbags, wallets and much more; in addition to a weekly draw to win trips to any of the following fashion destinations, London, Milan or New York.

Many popular brands at Al Ghurair City are also giving away special deals and discounts, as part of their own initiatives to woo shoppers during DSF.

At Al Ghurair City, shoppers can take their pick of superior international, regional and local brands. Visitors can also experience a variety of well known gourmet brands, a multitude of cuisines and dining options available at the centre. Unbeatable bargains, exciting entertainment and a vibrant ambience makes Al Ghurair City the place to be in during DSF 2011.

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